Lotteda Solutions/Marco-Gruen is a marketing firm with an emphasis on improving sales through the use of print and web-based media. Lotteda Solutions/Marco-Gruen employees include business and sales planners, graphic designers, photographers, web-based artists, and print production specialists. Employees bring extensive training and experience to their particular expertise, keeping abreast of all recent developments in their field.
A top Professional Photographer packaging distributor sought Lotteda Solutions/Marco-Gruen's contributions for a new marketing campaign. They had always relied on print for their sales and wanted to fine tune their print while maximizing their dollars. Their product has many features and choices for the photographer to pick, we created a catalog which the industry has followed which helped the purchaser in ordering and increased the dollars per sales for the client. After many years of solely relying on print marketing, we took the client into the age of the internet, to help them increase their customer base. Once they started exposing their company on the internet, their customer base increased by over 20%.
Lotteda Solutions/Marco-Gruen creates marketing strategies that position and advance each client's company by creating awareness, inspiring new customers and building loyalty among existing customers. Lotteda Solutions/Marco-Gruen remains active in each client's company, from the early stages of pre-sale, through the sales, delivery and even beyond. Lotteda moves beyond cookie-cutter marketing, tailoring individual approaches to increase each client's sales.
One of our clients—a premier furniture manufacturer—bought an already existing furniture line in efforts to increase their products and customer base. Although they already had a solid clientele base, they wanted to increase their base by incorporating clients of the newly acquired furniture line as well as more clients in general. They were unsure how to create this desired result. We walked them through the positioning and presentation of their products, both old and new, in efforts to launch the new line. The result was astounding- not only did they have an increase in sales because of the new line, but they boosted sales on their own existing line of products.
Lotteda Solutions/Marco-Gruen strives to communicate each of its clients' personalities to their individual client base. Lotteda Solutions/Marco-Gruen employs the philosophy "show don't tell" which allows clients to effectively demonstrate why their products are superior without explicitly boasting so. Bringing all of its marketing and graphic components together, Lotteda Solutions/Marco-Gruen creates and improves its clients' sales.
One of the largest independent magazine publishers sought to increase their subscriber base using direct marketing techniques. We worked with the client to determine their niches, strengths and typical reader profile. We emphasized the high standards and history of the magazine to already existing subscribers, to extend their subscriptions, while at the same time reaching out to new potential subscribers by highlighting the innovativeness of the magazine. The results for this direct marketing approach were extremely successful; the response rate was over 9% (whereas most other similarly situated direct marketing campaigns results in less than 2% return on average). The subscriber base was increased, the program made money for the publisher and the achieved results were way beyond the client's expectations.
Lotteda Solutions/Marco-Gruen staff anticipates its clients' needs, providing insights and answers well before some of the questions are even asked. Because of its foresight into these needs Lotteda Solutions/Marco-Gruen is able to streamline production as well as reducing final costs for its clients. Lotteda Solutions/Marco-Gruen works within the budgetary constraints of its clients to provide high quality services that meet and exceed each client's expectations.
A client in the cutting tool industry sought our help, asking us both to create an innovative and graphically enhanced catalog while staying within a strict budget. Whereas other marketing agencies quoted him at certain rates, we were able to deliver a custom-made catalog at a rate 40% less than his other quotes. Most importantly, the catalog became his most successful and profitable to date.